GreenDigs Blog

Going green with your building is not just helping the environment – it’s also boosting your public image.

Here are some tips for leveraging your brand through your green building project:

Start with your local community.

• Educate the community on how your green building benefits them.
• Send out postcards to highlight the project.
• Host an open house with tours of your building — it’s a great opportunity to tell your story to the community. Don’t forget to invite the local media and community leaders.

Incorporate the web.

• Use the Internet to highlight the project and its green elements – call out the project on your web site with pictures, background information, statistics, stories, quotations and your corporate principles.

Utilize your employees.

• Educate every employee about the building’s green elements, making each one a green expert with your customers.
• Offer incentives for employees who live a green lifestyle, ie: rewards for using alternative transportation to get to work.
• Utilize employee testimonials about what it means to work in a green building (health, productivity, etc.)

Tell the media.

• Send press releases to your local media and trade publications (See a sample release here.)
• Direct them to your web site for further information about the project. Consider posting a video tour.

Make sure every visitor knows.

• Post signs around your building by your energy-efficient elements (ie: “This low-flowing toilet saves XX gallons of water a year.”)

Create a green dashboard.

• Measure statistics on saved energy, money, etc. Compare and contrast your building to a non-green building. Multipurpose these stats online, in employee newsletters, in your marketing materials, in your PR efforts or anywhere else you tell your green story.